JP Core

Welcome to the engine room of the JP Who? universe.

JP Core is the heartbeat of the brand. This isn't for summiting peaks in JP Ski or hitting PBs in JP Sweat—this is the gear for everything else.

It’s for the days when your biggest win is finding matching socks. It’s "Basics" that are anything but, and "Oddballs" that were just too awesome to fit a niche.

What’s in the Core:

  • The Daily Drivers: High-quality essentials that live for your favorite pair of jeans.

  • The Misfits: Unique, one-off designs that make a statement without needing a category.

  • The OG Vibe: Pure JP Who? energy, stripped of the sub-labels.

Whether you’re lounging, hitting the shops, or just need a tee that feels like a hug from an old mate, JP Core has your back.

It’s the DNA. It’s the essentials. It’s just... you.

Shop the range that keeps the gees grounded.